World of Heroes Marvel Theme Park - Iron Man Ride

The Iron Man ride was one project that went through a lot of iterations during development of the Marvel themed park proposed for Dubai. Initially it was envisioned as a user-controlled networked simulation experience, with individual two-degree-of-freedom (2DOF) simulators representing individually controlled Iron Man suits. That was then replaced with a cinematic shooting gallery experience technologically similar to Toy Story Midway Mania. With the blockbuster release of the movie Iron Man during development, however, the ride was repositioned as a headliner. Several roller-coaster experiences were proposed, including a video-synchronized dark coaster, a swinging and suspended coaster, and ultimately a stomach-lurching coaster with seats mounted on 4-axis robot arms!

My responsibilities on this ride ended up varying between developing and writing ride treatments, to pitch illustrations, to designing and modeling ride vehicle enclosures.

The final pitch illustration for the "Shooting Gallery" version of the Iron Man ride.

The final pitch illustration for the "Shooting Gallery" version of the Iron Man ride.

A typical page of thumbnails I might do while developing an idea and working out the composition.

A typical page of thumbnails I might do while developing an idea and working out the composition.

An early sketch for the pitch illustration. Initially the pods were designed to evoke the shape of Iron Man's helmet.

An early sketch for the pitch illustration. Initially the pods were designed to evoke the shape of Iron Man's helmet.

Another initial sketch. The guns were ultimately replaced with hand-mounted gauntlets for the final illustration .

Another initial sketch. The guns were ultimately replaced with hand-mounted gauntlets for the final illustration .

Design for the motion platform for the networked simulator version of the Iron Man ride. I got to develop and write the story treatment and pitch document for this ride proposal as well.

Design for the motion platform for the networked simulator version of the Iron Man ride. I got to develop and write the story treatment and pitch document for this ride proposal as well.

A schematic showing how the individual simulators might work.

A schematic showing how the individual simulators might work.

Pitch illustration for the "dark coaster" version of the Iron Man ride. This might have been a spectacular ride, with a dynamic movie synchronized to the motion of the coaster.

Pitch illustration for the "dark coaster" version of the Iron Man ride. This might have been a spectacular ride, with a dynamic movie synchronized to the motion of the coaster.

A more traditional roller coaster approach to the ride.

A more traditional roller coaster approach to the ride.

A Modo render of the Kuka-arm equipped coaster design. The arm would spin you about as you passed an opposing coaster, giving you a near-miss experience.

A Modo render of the Kuka-arm equipped coaster design. The arm would spin you about as you passed an opposing coaster, giving you a near-miss experience.