Michelob Ultra Superbowl spot (2019) - Robot Concepts

I spent a few days working on concepts for a Michelob Ultra superbowl commercial. The brief was to design several robots off of the same underpinnings for cost, but tailored to various sports. Having decided to use a pre-existing practical head and upper torso, these had to ultimately be incorporated into the design.

A boxer robot. I designed it around sensor pads that would register a hit.

A boxer robot. I designed it around sensor pads that would register a hit.

An early layout to show a range of anthropomorphizing of a runner robot.

An early layout to show a range of anthropomorphizing of a runner robot.

A runner bot, designed around existing head and torso costume pieces.

A runner bot, designed around existing head and torso costume pieces.

Quick rough of a cycling bot. I did a couple of variations of this one, but by this time the production had settled on alternate designs.

Quick rough of a cycling bot. I did a couple of variations of this one, but by this time the production had settled on alternate designs.